Frequently Asked Questions (FAQs) about a Pay Per Click Campaign

Here we answer a few of the questions we are frequently asked by potential customers that will hopefully provide an insight into what we can do for you with a Pay Per Click advertising campaign.

• What is Pay Per Click advertising?
  

  Pay Per Click advertising allows advertising on the Internet where a fee is paid every time an advertisement is clicked to send the visitor to the advertisers website. This allows for low initial investment in an advertising campaign.

• How do you choose which Pay Per Click search engine to market my campaign on?

  We take into account your budget, required target market, length of campaign, and much more.

• How do I go about organising a Pay Per Click advertising campaign?

  Quite simply you contact us and allow us to put our expertise to work and take the stress and strain out of it for you.

• How long does it take for changes to my requirements, such as budgets and bid amounts to take effect?

  Changes occur almost as soon as we are informed of your required changes in campaign direction.

• The budget we have allocated is restricting us from appearing top of the popular Pay Per Click search engines. What are our options?

  You have a number of options such as increasing your budget, increasing your bid amount and reducing the quantity of click through’s that you will receive and also targeting less popular but cheaper Pay Per Click search engines. You could also target less popular keywords, or reducing the number of keywords that are being targeted.

  However as you would have Bern Internet Limited managing your campaign we will be on top of issues such as this and advising you on what direction we feel the campaign should be heading in. We enter a partnership with you to ensure your campaign is as effective as possible, so you can rest assured that you will know at all times how your campaign is going.

• What products or services can be promoted via Pay Per Click search engines?

  There are no restrictions on what can be promoted, although Bern Internet Limited operates a policy of running campaigns for companies which meet our ethical standards.

• How can we be sure that we will make sales and not lose lots of money?

  We will ensure that your targeted keywords are relevant to your business ensuring that visitors that click on your advertisement will be highly likely to be interested in your product or services.

• Which are your recommended Pay Per Click search engines?

  Click here to view our recommended Pay Per Click search engines that we regularly target for our clients.